June was S-L-O-W for my fledgling art business. Very low in sales. I relied on my husband’s framing jobs, my first time jurying a local art show, and an honorable mention award for most of my smidgeon of income. Oh, how disheartening! It causes me to rethink what I am doing and to wonder why.
I’m not a stranger to self-reflection; in fact, it’s part of my DNA. Questioning what I’m doing with my life is a recurring theme. So why should now be any different? It isn’t the process that matters here: it’s the outcome, usually in the form of realization and action.
MY REALIZATIONS: I have learned some of what it takes to be an entrepreneur, to own and run my own business. Some aspects I’m good at; others are a continual struggle. I don’t know how to MAKE things happen (through marketing and advertising), but I’m good at managing the day-to-day business matters. I don’t know how to use space and display artwork creatively to attract the maximum attention, but I’m pretty good at welcoming visitors and sharing what I do. I may not be a wheeler and dealer in the short run, but I can recognize future potential and envision possibilities. I’ve had the opportunity to practice all of these skills.
MY ACTIONS: Keep moving ahead. If there’s no one coming in off the street to buy our wares, then I must find other ways to be seen and heard. Over the past six weeks or so I’ve been steadily having some of my favorite and/or newest collages professionally scanned for prints, which has been a significant investment on my part. Now I’m joining an online fine art marketplace where customers can purchase limited edition prints of my artwork. Since I clearly like to write, I’m going to begin producing an email newsletter sent to my friends, family, buyers, and anyone else who has expressed an interest in what I do, reminding them of where I am, what I’m doing, and how to buy my collages.
The fall exhibition season is gearing up, and so I have four shows already lined up. Business will pick up or else I’ll be making some changes for 2015. I’ve never been afraid of change, so bring it on!